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APEX
Roadmap

What is being built.

Three states, honestly labelled. Nothing here has a date on it, because dates on a roadmap are a promise nobody can keep.

Building

In the current release cycle.

Fraud detection rules
Bot filtering and click-fraud detection with rules you write, and automatic blocking when they trip.
Advanced A/B testing
Statistical significance tracking, automatic winner detection, and holdout groups that stay honest.
Bulk campaign import
Campaigns out of Binom and Keitaro over CSV and API, without rebuilding them by hand.
Queued

Specified, not started.

Mobile app
Campaign stats, conversion alerts and cap management from a phone. iOS and Android.
Network auto-integration
Prebuilt postback configuration for the fifty networks people actually run.
Cost auto-import
Spend pulled straight from the traffic source API instead of typed in every morning.
Custom dashboards
Your own analytics views, assembled from the widgets you use and none of the ones you do not.
Team collaboration
Comments, annotations and shared reports, attached to the campaign they are about.
Open question

Worth doing only if enough of you want it.

Lookalike audience export
Converting-user fingerprints exported for lookalike targeting on ad platforms.
Predictive bid optimization
Bid suggestions from your own conversion history, with the reasoning shown.
White-label mode
APEX under your own brand, for agency use.
Native BI integration
Point Grafana, Metabase or Redash straight at the ClickHouse instance.

Missing something you would use every day?

Priority follows real use, not vote count. Tell us what the gap costs you in a normal week and it moves up.

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